Creativity and genius are intangible gifts. Who can be certain that he would recognize true brilliance were he to come, on his own, face to face with it? We doubt our own ability to appreciate beauty. We seek validation for our perceptions of "good work" in the opinions of experts who tell us which forms of art we encounter are smart, which are legitimately entertaining, which insightful in a meaningful way. Those three adjectives--smart, entertaining, and insightful--aptly apply to New Suit (2002). At once a comedy and a somber reflection upon the marketing of poetic inspiration, this Hollywood fable of a nonexistent script and the praises heaped upon it hints that the best of all possible artistic ideas may be no idea at all.