stylez pornOk, first things first. Put your pitchforks away, because high-powered ad exec and Make Love Not Porn founder Cindy Gallop contends that she is NOT anti-porn. "I'm a fan of hardcore porn. I watch it regularly," she insists.

Cindy's problem is with guys-- the younger men she dates, specifically--who can't seem to tell the difference between the fantasy (porn) and the reality of sex. "We live in a puritanical double standards culture...it's not surprising that hardcore pornography has become de facto sex education," she said at the 2009 TED talk that launched the site. "Porn tends to present one world view. Porn says, 'this is the way it is.' What I want to say is, not necessarily," she adds.

And to prove that her beef isn't with sex, just the way it's portrayed in the media, she's set up a new site, MakeLoveNotPorn.TV. Currently in its invite-only beta stage, MakeLoveNotPorn.TV is an attempt to harness the power of social media and viral video to...well, to get people to upload videos of themselves screwing.richards porn

For $5 a pop (to filter out spammers, Cindy says), users can upload their personal stash of fuck films for the world to see. For another $5, users can "rent" content submitted by other users for three weeks of, uhm, sex education.

What makes this different from sites like YouPorn (besides the price tag)? The good vibes, we guess. That, and when someone rents your sex video, half of their $5 goes back to MakeLoveNotPorn.TV, and half goes to you. So if you think you've got what it takes to be a home-grown sex star, your income opportunities (among other things) are pointing straight up:


Is MakeLoveNotPorn.TV the wave of the future or just a cash grab? Let us know what you think in the comments!