Mr. Skin Hall-of-Famer and avowed muff-diver Amber Heard, who has done great nudity in Friday Night Lights, Alpha Dog, The Informers, and The Joneses, is set to star in the upcoming network series pilot Playboy.

Picked up by NBC early last month, Playboy will be an hour-long drama set in the 1960s heyday of Playboy clubs that popped up in Chicago, New York, and other major cities around the country.

Frankly (and spankly) it sounds a lot like the 1985 TV movie A Bunny's Tale, starring Kirstie Alley and based on the experiences of 70s feminist icon and professional ball-buster Gloria Steinem.

This is all well and good, but it's time for Amber to return to the more skin-permissive medium of R-rated movies and explore her newfound taste for tuna tacos on the big screen.

Heard is still the word!